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2025's Top-Grossing Films Instructed Us to Eat the Rich Once More. We Yet Aren't Listening.

An age-old theme courses through numerous 2025's popular films. It's an idea that goes far back to the era of the Little Tramp. Within the DCU reboot *Superman*, the evil force is a envious, ruthless billionaire exploiting his immense fortune to smear Earth's superhero icon while controlling world events for his own profit. In *Jurassic World: Rebirth*, the bad guy is a rich pharma-bro investing vast sums to cast the heroes into a monster-filled death trap for personal amusement. Within the animated sequel *Zootopia 2*, the wrongdoers are a family of extremely affluent lynxes who appropriated a altruistic inventor's life-changing idea and pinned the blame on her for murder, purely for their financial benefit.

A Lineage of Film Elite Villainy

In the remake of *The Running Man*, the antagonist plays a rich antagonist controlling a TV network that makes millions by preying upon and eliminating people suffering through abject destitution, while using AI forgeries and a powerful propaganda machine to depict them as avaricious, indolent, terrifying criminals. The musical *Wicked: For Good* is less direct about economic inequality as overtly, but its villains enjoy obvious luxury while taking advantage of and mistreating Oz's disadvantaged inhabitants, driving them out of jobs and into bondage. *Ne Zha 2*, the year's highest-grossing box-office hit, sets the scrappy people of a impoverished farm town against condescending upper classes who live in extravagant gold-and-jade palaces floating overhead. Interestingly, the agreeably goofy humorous remake *The Naked Gun* focuses on a billionaire's scheme to bring about global armageddon — for financial gain, naturally.

There’s nothing particularly surprising in a run of movies taking it as a given that rich people have excessive influence, no morals or empathy, and a insatiable, privileged hunger for more wealth. "The wealthy are antagonists and plucky heroes are heroes" as a concept goes back to the early days of film, with the Little Tramp's adventures contrasting his perpetually impoverished beloved underdog against fat cats, industrialists, and clueless rich men. Beginning with the Mickey Rooney/Judy Garland "Let’s put on a show" movies from that era to the 1980s dance movies that refreshed the exact same bit for the era of the rapacious, destructive Silicon Valley antagonist, the whole legacy of cinema is packed with "eat the rich" stories, which assume that riches is incompatible with core morality, and exalt the overthrowing, routing, and sometimes elimination of elite figures.

The Outlet That Fails to Transform

However, for some reason, we never get around to consuming the elite. On each occasion lawmakers follow a new mass shooting event by pointing fingers at violent video games, I roll my eyes, because if people actually were that susceptible — if frequent consumption to an idea via media was enough to allow it to permeate the collective psyche — undoubtedly American society wouldn’t still idolize billionaires. And yet the headlines makes it obvious regularly that a frightening percentage of Americans instinctively equate riches with competence and importance, even after decades of cinema's biggest movies communicating the opposite.

In fact, it seems like the constant stream of anti-wealth storylines in American cinema has created a relief valve that impedes substantive reform. Given a frequent serving of predominantly triumphant tales where the everyman triumphs, while the billionaires are stripped of power and embarrassed, everyone can finish the film satisfied about justice being served. These films are like moral fairy tales, implying that the system works, and that plucky heroes will identify any malicious actors among the largely hard-working, virtuous, deserving wealthy who succeeded by their bootstraps.

A More Pointed Tone in 2025

Even though 2025's movies aren’t new in that respect, they certainly adhere to some modern developments among eat-the-rich stories: They’re getting more enraged, more incisive, more specific, and observably more fatal. It is seldom sufficient these days to see rich people learn a useful lesson in empathy, like in 1941's *Sullivan's Travels*, or be stripped of wealth to the people they exploited, like in 1983's *Trading Places*. In 2025, selfish, cruel rich individuals were killed by mythological beasts (*Death of a Unicorn*) and devoured by a colossal prehistoric creature (*Jurassic World: Rebirth*). They were obliterated on a alien world (*Mickey 17*) and gunned down point blank on live TV (*The Running Man*). They were murdered with a wine opener (*Companion*) and assaulted fatally by an up-and-coming rival (*Him*).

"Hardly any of 2025’s ultra-rich villains get the hauled off to jail conclusion, likely due to it’s become so clear that the wealthy live by a separate justice system, and are very likely to purchase their freedom."

The "off to face justice" resolution fails to deliver anymore. Instead, these villains are likely to meet their end at the conclusion of their movies, often in particularly brutal, poetic ways.

Significant Outliers

There are exceptions, undoubtedly. Superman's arch-nemesis in *Superman* is simply disgraced, revealed, and dispatched to prison. Monstrous manipulator Julian Dillinger in *Tron: Ares* finds himself exiled to the virtual grid, a setup that obviously being saved for possible sequels. Korda in Wes Anderson's *The Phoenician Scheme* is stripped of all his money and is redeemed as a person. The antagonist family members in *Zootopia 2* are revealed to be thieves and liars, but they don’t meet|avoid

MF
Written by

Matthew Flores

James Whitfield is a market analyst with 15 years of experience in UK market research and strategy.

Market Solutions UK

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